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NOBLELIFT opens North American Tech Center in Wisconsin

Milwaukee facility to support dealer engagement and training, R&D

By Work Safety 24/7 Staff 
November 13, 2025

NOBLELIFT North America recently opened its North American Tech Center at 700 W. Virginia Street Suite B110, Milwaukee, Wisconsin.

The new 7,000 square foot facility is dedicated to R&D, new product innovation, and dealer engagement. The Tech Center will serve as a hub for collaboration, product development, and continuous improvement.

Dealers gain opportunity to test drive new equipment

NOBLELIFT said it will serve as a hands-on environment where customers and dealers can test-drive equipment, experience new technologies firsthand, and participate in collaborative R&D initiatives.

“The opening of our Milwaukee Tech Center represents a major step forward in our North American commitment to innovation and dealer support,” said Bill Pedriana, NOBLELIFT North America president. “It’s a place where our partners can experience technology in motion to test, learn, and help us shape the future of intelligent material-handling.”

NOBLELIFT said it provides extensive training to its dealers to help ensure they have the knowledge, skills, and experience to keep lift trucks running.

The ribbon-cutting celebration was held in conjunction with the first annual NOBLEFEST event.

 

More about Noblelift

Related Topics

Regulatory   Training   Safety Products   Warehouse Vehicles   News   Press Release   Noblelift   Research & Development   Test   All topics
 

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