Vecna Robotics, a developer in flexible material handling automation systems, introduced CaseFlow, an end-to-end offering for case picking operations that uses pallet-handling robots for up to 90% of warehouse travel and orchestrates workers with dynamic, directed zone picking, more than doubling site performance while improving worker satisfaction and safety.
According to data from Logistics Management and Warehouse & Distribution Science, case picking comprises nearly half of all work in warehouse and distribution facilities, and up to 90% of that work can be made more efficient via automation, including travel time and paperwork. Vecna estimates that the current size of the North American case picking market primed for automation is $10B annually.
CaseFlow, according to Vecna Robotics, redefines case picking for mid- to high-volume warehouse operators in retail, 3PL distribution, consumer packaged goods, food and beverage and medical supplies.
The offering orchestrates a fleet of Vecna Robotics CPJ pallet jack robots that perform all of the pallet-based travel in the warehouse and directs human pickers, equipped with connected wearables, with tasks generated from the site's existing Warehouse Management System (WMS).
Powered by Vecna’s Pivotal orchestration software, CaseFlow continuously prioritizes orders and optimizes robot routes and picking tasks. Using fewer workers than traditional manual operations, CaseFlow dynamically adjusts worker picking zones to keep goods flowing and maximize units picked per hour (UPH).
Over the past 18 months, Vecna Robotics has worked with GEODIS, a worldwide transport and logistics organization, to develop an offering that could increase their case picking productivity by automating both robot travel and human work. Since fully deploying CaseFlow at its Indianapolis pilot site, GEODIS has more than doubled workflow productivity with no reported safety issues.
“The warehouse segment is facing chronic labor shortages, and case picking is the most labor-intensive operation at many of our sites,” said Andy Johnston, senior director of innovation at GEODIS. “By implementing CaseFlow with Vecna’s robots, we were able to increase picking efficiency by over 100% while improving worker retention and overall safety. We look forward to scaling this solution across our network and continuing to collaborate with Vecna Robotics on automating our most critical workflows.”
CaseFlow is now available to the market as an annual subscription service that lowers the cost of entry and enables operators to focus on optimizing case picking throughput and redirecting labor to more critical workflows in the warehouse.
“Warehouses and distribution center operators have struggled to automate this critical workflow because solutions like conveyors and automated storage and retrieval systems are either too expensive, disruptive, or inflexible,” said Michael Helmbrecht, COO and SVP of product at Vecna Robotics. “In the case of semi-autonomous robots and sled AMRs, operators have historically realized limited throughput gains because these solutions don’t orchestrate the entire workflow. That all changes with CaseFlow.”
Vecna Robotics says that CaseFlow offers the following benefits to operators within both existing and greenfield case picking operations:
Want to learn more about mobile robots? This article was featured in the February 2025 Robotics 24/7 Special Focus Issue titled “Mobile robots of all shapes and sizes.”


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