Sparkstone Electrical Group launches unified power distribution brand

Sparkstone Electrical Group (SEG) recently announced the launch of its unified brand, bringing together four North American electrical equipment manufacturers - Chicago Switchboard, CES Industrial, IER, and Park. 

With roots dating back to 1936 and facilities strategically located across the U.S., SEG said it delivers custom switchgear, control panels, engineered systems, and services.

“In today’s fast-paced market, delays in power distribution equipment can derail entire projects,” said Ken Alloway, SEG president. “SEG combines the experience, innovation, and resources of our companies to give customers the speed, reliability, and technical expertise they need to meet deadlines without compromising quality.”

Four companies combine decades of experience

SEG said it differentiates itself with quick shipping capabilities for low-voltage and medium-voltage equipment. From UL 891 switchboards and UL 1558 switchgear, to medium-voltage metal-clad systems and custom control panels, the group said it can deliver electrical control systems engineered to meet aggressive project timelines.

• Chicago Switchboard has provided engineered control panels and switchboards - including custom switchboards meeting UL 891 standards - for industrial use since 1936.
• CES Industrial has provided turnkey industrial automation systems and control panels since it was established in 1998.
• IER has been delivering custom switchboards and panelboards across commercial and industrial markets for more than 25 years.
• Park was established in 1945 and provides medium-voltage metal-clad and metal-enclosed switchgear serving utilities, industrial, and commercial applications.

SEG said these brands together create a foundation of expertise that powers SEG’s ability to respond quickly and reliably to customer needs.

Full project life cycle support

Beyond equipment, SEG provides engineering services, field support, and service partnerships that cover full project life cycles from design through commissioning. Standardized processes across SEG facilities help ensure consistent quality, streamlined delivery, and competitive costs.

“As SEG grows, our focus remains on delivering the manufacturing, service, and support our customers need and deserve,” Alloway said. “Our team is committed to advancing power distribution technology and setting new standards in responsiveness and reliability.”

With its nationwide network and strategically located facilities, SEG can enable its customers to access fast delivery, localized support, and field services. The group said its combination of speed, scale, and engineering expertise positions SEG to drive the next generation of power distribution systems for data centers, utilities, commercial construction, and industrial markets.