Work Safety 24/7

Dedicated to helping businesses and individuals prioritize safety, health, and compliance in the workplace. From small startups to large corporations, safety is essential, and we're here to make it easier.

Anscer Robotics enters U.S. warehouse AMR, lift truck market

Americas CEO Mark Messina to help deliver manufacturing, logistics automation

By Robotics 24/7 Staff 
February 16, 2025

India-based autonomous mobile robots (AMR) and autonomous lift truck provider Anscer Robotics recently announced its entry into the U.S. market, opening its local headquarters in Austin, Texas.

Anscer appointed Mark Messina as managing director & CEO, Americas. Messina will guide Anscer’s U.S. expansion, helping to bring its safety-driven automation systems to industries such manufacturing, supply chain, logistics, retail, food & beverage, and third-party logistics (3PL).

“Mark’s leadership strengthens our commitment to global expansion and customer-driven innovation,” said Ribin Mathew, Anscer Robotics founder & CEO. “His experience and vision will accelerate Anscer’s growth.”

Messina brings experience from Kiva, Addverb, Geekplus

With more than 25 years of experience in engineering, manufacturing, and operations, Messina has helped shape the autonomous robotics industry. In leadership roles at Kiva Systems, Amazon Robotics, Addverb Technologies, and Geekplus he oversaw the development and adoption of automated guided vehicles (AGVs) and AMRs worldwide.

Anscer said Messina’s appointment underscores its commitment to safety-driven automation, ensuring that human-machine collaboration is at the heart of its technology.

“Our solutions are designed to empower industries while prioritizing safety, efficiency, and productivity,” Messina said. “I’m thrilled to lead Anscer’s expansion in the U.S.”

Messina will lead Anscer’s go-to-market strategy, business development, partnerships, and customer success, ensuring that enterprises have an opportunity to benefit from the company’s intelligent, scalable robotics systems that can drive efficiency, cost reduction, and long-term growth.

Anscer raises funds, shows off robots at LogiMAT Mumbai

As a homegrown company from India, Anscer Robotics said it is committed to redefining the global robotics landscape, recently announcing funding from early-stage focused venture capital firm, InfoEdge Ventures.

Anscer said it is committed to providing safety, ergonomics, and ease of use through its products, helping to enhance productivity and operational sustainability.

As Industry 4.0 accelerates, Anscer Robotics aims to ensure its autonomous systems can seamlessly integrate with existing infrastructures.

Anscer Robotics also recently exhibited at LogiMAT Mumbai, which was held Feb. 13-15.

 

More about Geekplus

Related Topics

News   3PL   Addverb Technologies   AGV   Amazon Robotics   Anscer Robotics   Autonomous Mobile Robots   Collaboration   Efficiency   Ergonomics   Funding   Geekplus   Human–machine Interaction   Industry 4.0   Integration   Safety   All topics
 

Subscribe

Subscribe to our FREE magazine, FREE email newsletters or both!

Join our Safety Briefing newsletter and get safety news across logistics, warehousing, manufacturing, con­struc­tion, and other high-risk environments. Get the latest regulatory updates, alerts, safety products, equipment and training, and analysis.

Subscribe today

 
 

Editors’ Picks

5th Annual J. J. Keller & ISEA PPE Pain Points Study open through Sept. 8
J. J. Keller & ISEA invite EHS and safety professionals to share their experiences with PPE program development, purchasing, training, and enforcement before…
Heads up, hands free: How voice-directed work improves warehouse execution…
Lucas Systems’ Jason Trisoline shares how voice-directed workflows can reduce cognitive load, support safer material handling, and make safe behavior easier to…
CSB publishes Foundation Food Group liquid nitrogen release video
The CSB’s Foundation Food Group safety video examines how a single bent tube caused a liquid nitrogen release, killing two employees & four others during…
OSHA recognizes worker protections on National Whistleblower Day 2026
OSHA marked National Whistleblower Day 2026 by recognizing workers who report safety concerns and highlighting protections available through its Whistleblower…