Zebra Technologies just released its latest Warehousing Vision Study, and it’s clear that warehouse workers want more technology to help them do their jobs. In the study, “Elevating Every Move: The Formula for High-Performance Warehousing,” workers spoke up about the need for automation and the risks of falling behind.
According to the study, 63% of warehouse leaders plan to roll out AI software and augmented reality in the next five years. About 64% say they’ll spend more on modernizing their warehouses, and 63% have either sped up their upgrade plans or will by 2029.
This comes as warehouses are getting bigger and busier. Research from Interact Analysis says global warehouse space will grow by 27%, hitting 42 billion square feet by 2030. At the same time, warehouse labor costs are expected to climb 7% each year.
As order volumes rise, frontline workers say warehouses need to move faster to add technology and boost workforce capacity. The message is clear:
Workers say the technology would make a big difference. In fact, 88% said collaborative robots would help, and the same number wanted ergonomic mobile devices. About 87% said communication apps would help, and 91% wanted better task management tools.
In addition, 93% of workers said automation and mobile tech would make the job more appealing to new hires. And 89% said they feel more valued when they have good technology to work with.
“Warehouse associates are telling us they feel their lives would be better if their employers thoughtfully integrated more automation solutions into their workflows,” said Andres Boullosa, Global Warehouse Vertical Strategy Leader at Zebra.
Leaders also see the upside of using AI. According to Zebra’s study, 79% believe AI can improve safety by spotting hazards, 78% think AI can help catch errors, and 77% say AI can help forecast inventory needs and make better use of space.
Many leaders hope automation will reduce errors (71%), help them meet SLAs (70%), and boost productivity (54%). Another 53% want to reduce manual picking.
“Frontline workers are being asked to do so many things, including tasks they don’t even like doing — and those could and should be automated today,” Boullosa added. “It’s good to hear so many warehouse leaders plan to digitize, automate, and add intelligence to their frontline operations, and we are here to help.”


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