SCRUBS updates labeling across cleaning product portfolio

SCRUBS recently announced refreshed labeling across its complete portfolio, making it easier for a new generation of distributors, facility managers, and field professionals to discover, identify, and specify the right SCRUBS solution for every job.

While the labels have been modernized, the company said its trusted formulas, packaging formats, and product performance remain unchanged as part of this refresh.

For more than three decades, SCRUBS has delivered industrial strength waterless cleaning products for hands, tools, and surfaces with no sink and no rinse required.

The SCRUBS portfolio includes SCRUBS In-A-Bucket Industrial Strength Cleaning Towels, All Purpose Cleaning Wipes, Stainless Steel Cleaner Towels, Graffiti & Spray Paint Remover Towels, Hand Sanitizer Wipes, and Medaphene Plus Disinfecting Wipes.

Across the portfolio, select products are NSF certified, EPA registered, or FDA listed based on their specific formulas and applications. All SCRUBS products are assembled in the USA.

Rebrand reflects how industrial professionals use SCRUBS products

Designed with today's industrial buyer in mind, SCRUBS is rolling out updated labeling across every product featuring a cleaner, more modern design, simplified product messaging, consistent branding across the portfolio, and intuitive iconography that helps users quickly identify each product's primary applications and benefits.

The result is a portfolio that is easier to merchandise, easier to navigate, and easier to understand, whether on a distributor shelf, in a maintenance room, or on the jobsite.

As part of the refresh, SCRUBS is also broadening how it describes its flagship product. SCRUBS In-A-Bucket, long labeled as a "Hand Cleaner Towel," will now be labeled as an "Industrial Strength Cleaning Towel," better reflecting how industrial professionals have always used the product to clean hands, tools, and work surfaces throughout the workday.

Only the labeling is changing. The formula, packaging, and format of the existing product remain unchanged as part of this refresh. The updated product name simply communicates the broader ways professionals already rely on SCRUBS every day.

"SCRUBS has earned its reputation by delivering the industrial strength performance workers depend on every day," said Erin Varano, Marketing Director, ITW Pro Brands. "This refresh is about making that story easier to recognize. We've modernized the labeling across the portfolio to create a clearer, simpler, and more consistent experience while preserving the same proven formulas professionals have trusted since 1993. As more industrial buyers discover SCRUBS, they'll immediately recognize the strength of the brand, the breadth of the portfolio, and the performance that has made SCRUBS The Original Waterless Cleaning Towel."

The refreshed labels are rolling out now on SCRUBS packaging and will be reflected in updated sell sheets, distributor materials, and digital product listings in the coming weeks.

SCRUBS said the refreshed branding reinforces its commitment to helping industrial professionals quickly identify the right cleaning solution for every job while building on more than 30 years of trusted performance.