ABB Robotics announces sponsorship of MassRobotics

ABB Robotics has announced its sponsorship of MassRobotics, an innovation hub and startup accelerator for robotics in the United States.

As part of this sponsorship, ABB Robotics will donate several of its GoFa 5kg collaborative robots (cobots), and licenses to its RobotStudio simulation programming software to MassRobotics, providing emerging companies access to cutting-edge technology to drive innovation and development.

MassRobotics promotes talent development

The sponsorship also enables ABB to engage with the next wave of robotics talent and to contribute to the development of cutting-edge technologies.

“By providing our cobots and software to some of the brightest and most innovative engineers in the United States, we are not only helping startups push the boundaries of what’s possible but also benefiting from the fresh perspectives and groundbreaking ideas that emerge from this dynamic community,” said John Bubnikovich, president of ABB Robotics, US.

MassRobotics is dedicated to fostering the next generation of robotics companies by offering a collaborative workspace, advanced facilities and comprehensive support programs. ABB says its contribution of the GoFa cobots will enhance these resources, allowing startups to develop their products with the backing of ABB’s robot arms and software.

“Our sponsorship represents a significant opportunity for ABB to engage with the next wave of robotics talent and to contribute to the development of cutting-edge technologies that will shape the future of our industry,” said Andrea Cassoni, global head of collaborative robotics and partnerships development at ABB Robotics. “It's also proof that we are always on the lookout for other innovative partners with whom to collaborate.”

The GoFa 5kg is designed for a wide range of applications, including assembly, testing and material handling, and ABB says the robots are known for their ease of use, safety and precision. It incorporates a range of features that allow it to be used safely, directly alongside human workers and without the need to design and build bulky barriers or fencing. GoFa can continuously share workspace with people, giving it maximum flexibility and efficiency.

By equipping MassRobotics with its advanced cobots, ABB intends to facilitate the creation of new and impactful offerings that address real-world challenges across various industries. This initiative also aligns with ABB’s broader strategy to support technological advancement and foster collaborations that drive sustainable

“We are extremely grateful for ABB’s support and donation,” said Tom Ryden, executive director of MassRobotics. “The addition of ABB’s cobots to our facilities will provide our member companies with unparalleled opportunities to experiment, prototype, and refine their robotics solutions. This partnership will undoubtedly accelerate the pace of innovation and help our startups bring their ideas to life.”

In early 2024, ABB initiated its Robotics AI Startup Challenge, a global competition designed to accelerate the development of artificial intelligence offerings in robotics. Applications have been received and are now being evaluated, with the winning team to be announced this fall. The winners of the challenge will have the opportunity to collaborate closely with ABB's engineers, access advanced robotic technologies and tap into the company's global network of customers and partners.